Chilorio's®
A concept that’s in demand.
Even in an overall stagnant economy in 2009 with an industry-wide contraction of 3.2%, limited service Mexican restaurants showed increased sales of 2.7% and a unit count increase of 1.8%. Even more impressive, several Mexican chains were able to achieve double-digit sales increases that year.* Why? Because Mexican food is more popular than ever. This trend, coupled with the current fast casual boom, has Chilorio's positioned to take advantage of a burgeoning market.

Chilorio’s is not your ordinary "Mexican."
Our food is not Southwestern, Tex-Mex or "Mexican-inspired." It is authentic Mexican fast casual cuisine with recipes, flavors and preparation methods imported straight from various regions of Mexico. And our food is fresh, consisting of various options for the health-conscious consumer. This is what makes us different from our competitors and why our customers can't get enough of the Chilorio's experience. Now we're ready to take this concept nationwide, and we believe the market is waiting. In fact, according to a Market Intelligence Report by Technomic, consumers are calling for more authentic ethnic dining experiences and are responding to regional preparations of Mexican foods.

An established brand that is ready to flourish.
From our name to our logo to Chilo, our "hot-headed" mascot, we've invested a significant amount of time, money and resources in establishing a strong brand image. Our name is memorable, our look instantly recognizable and our food is unforgettable. We understand the value and importance of a strong brand and consider it as important an asset as our overall dining experience.

Let’s grow together.
Chilorio's is looking to partner with a select number of driven entrepreneurs to expand our concept of Very Mexican across the country. Are you very passionate and very motivated? Then this may very well be the opportunity you've been looking for.

* Technomic Market Intelligence Report: Mexican
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